Navajyothi and CARE together wanted to strengthen the work done by ICDS programme at village level. ICDS are supplying nutritional food to village children, lactating mothers and pregnant women to eradicate malnutrition. Navajyothi and CARE felt that the services of the ICDS should reach all needy.
To create awareness among all villagers on this both NGOs decided to work with Panchayath raj officials like MPDO and staff and people’s representatives. 16 Sarpanches, 4 Panchayath secretaries, 11 MPTCs and an MLA were trained and involved in the programme. A series of awareness programmes were organized for all the above and requested all to spread the message among villagers. In 19 village level campaigns were organized with the participation of elected people’s representatives and messages were disseminated to the people.